Star Entertainment Group has announced that it will spend more than $500 million constructing a new 200 meter hotel tower on the ocean-side of its Jupiters Casino resort on the Gold Coast.
The property will soon have its name changed to the Star Gold Coast.
The new tower will incorporate 700 rooms in a 4.5 start hotel, as well as a sports bar. The latter will include a 'sports theatre' with big screens so that important sporting events around the globe will be shown.
The new tower at Jupiters Casino is in addition to the $345 million refurbishment currently being carried out on the existing hotel, as well as the 17-storey six-star luxury tower which is being built.
The room count of the existing hotel, as well as the rooms planned for the new tower will bring the number of hotel rooms to 1400 at the Gold Coast property.
Star Committed to Gold Coast
The managing director of Star Entertainment Group, Matt Bekier said that the company aimed to become Australia's leading integrated resorts operator, and that the group's plans for the Gold Coast are a significant part of that vision.
"Our commitment to the Gold Coast is unambiguous," said Bekier. "We are already well advanced on transforming the property through the hotel refurbishment and new restaurants, and later this year when we rebrand to the Star Gold Coast, the new six-star all-suite tower will be rising out of the ground."
Casino Brings Growth to Gold Coast
Star Entertainment estimates that around 1,000 construction jobs would result from the new tower proposal, while its new sports bar would become a premier live entertainment venue for locals.
"The attraction would provide a unique offering of live entertainment and 'event activations', with screens broadcasting sports from around the world, and an array of food and beverage options," said Bekier.
Queensland Premier Annastacia Plaszczuk noted that over the past year, the state has attracted more than 40,000 additional seats on international flights directly into the Gold Coast. This meant more nights' accommodations in hotels and more business for local businesses.