Crownbet is holding talks regarding Australian Daily Fantasy Sports with News Corp Australia's Fox Sports. The two entities are considering entering into a joint venture.
Crownbet and Fox Sports Daily Fantasy Sporta
Earlier this week, News Corp Australia reported in its publication, The Australian, that the company had already entered into advanced talks with Crownbet owned Crown Resorts. The article noted that the talks that have been taking place are connected to a potential partnership by which the two companies would join together for Daily Fantasy Sports that would tie in with Fox Sports by the time the Australian Football League season begins. The AFL's season is set to begin on March 24th.
Should the joint venture be finalised, Fox Sports would be taking the role of marketing and cross promotion of the Daily Fantasy Sports. The marketing would take place while Fox Sports covers the National Rugby League and the Australian Football League games. It has been made clear that although Fox Sports is owned by News Corp Australia, the joint venture would be limited to Fox Sports, and the company's print publications would not have any involvement with the deal. The Herald Sun already offers a fantasy sports product, the Supercoach, which runs throughout the AFL season.
Crownbet's role would be to provide technology on which to operate the fantasy sports, and its gambling license. The two entities are well-suited to form a partnership at this time.
Media and Sports Betting Operators Form Partnerships
There have been other rumours that Crownbet has been looking into becoming an active participant in Australian Daily Fantasy Sports. In December 2015, media reports noted that fantasy sports opportunities were increasing, and that companies such as Crownbet and other Australian betting operators were looking into forming fantasy sports betting partnerships with media companies.
In February this year, Fairfax Media and TopBetta announced a Daily Fantasy Sports partnership similar to the one that Crownbet and Fox Sports may enter into.
Daily Fantasy Sports has become widespread in the United States where sports betting is illegal. The only US state to allow sports betting is Nevada, where punters can make single-game bets. It will be interesting to see what the future holds for Daily Fantasy Sports in Australia, where the regular sports betting market thrives.