The new Playtech powered MARCAapuestas.es has gone live. MARCA is a sports media brand owned by Unidad Editorial of Spain. Unidad in turn is owned by the RCS MediaGroup, which is an international multimedia publishing group headquartered in Italy. MARCAapuestas.es will offer online gambling services, mainly sports betting, to players from Spain.
New Online Gambling Web Site From MARCA
Earlier MARCA was operating a sports betting web site on the GTECH platform. Recently, Unidad Editorial signed a multi-year betting and gaming agreement with Playtech, a leading online gambling software provider in nationally regulated markets like Spain. One of the reasons for choosing Playtech was the software provider's successful association with Gazzetta dello Sport, the Italian sports publication owned by RCS MediaGroup. The online gambling services are being provided and managed by Playtech. The first phase that has gone live covers a complete sportsbook and online casino table games like roulette, baccarat and blackjack. MARCA has confirmed the successful migration of its players from the earlier platform to the new Playtech one. The project is far from complete. In due course, MARCAapuestas.es will include a live dealer casino and video slot machines, including progressive slot machines. Playtech is known to be a leader in both these areas.
MARCA was founded in 1938 and has a daily readership of more than 2.5 million, the largest circulation amongst the daily print and online newspapers in Spain. Elicia Martinez, Business Development Manager at Unidad Editorial, said that the Spanish company was delighted with the result so far and looked forward to the completion of the next phase of MARCA's online and mobile betting and gaming product. Martinez added, "The Spanish market is rapidly maturing and we're confident Playtech will be able to deliver the sophisticated and highly engaging offering our readers want."
Playtech Statement On The MARCA Deal
Shimon Akad, COO of Playtech, also released a statement on this occasion. Akad said that Playtech is a specialist in partnering with local media brands in regulated markets for providing a complete sports betting and gaming product. Playtech has several such deals to its credit. Playtech's online poker network in Italy has the region's top four gaming operators on board. Playtech offers its online casino and poker product to Serbian State Lottery and Casino Gran Madrid. Estonia and Austria are some of the other countries where Playtech has a presence. Akad added that MARCA customers will immensely benefit from its industry-leading, best-performing sports betting and gaming Omni-channel software, platform, systems, and content.