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Playtech Signs on New Player Retention Partner

Playtech Inks Deal with Captain Up

Captain Up already serves other big names in the gaming industry.

Playtech, the industry leading games and software provider, has joined forces with real time user engagement specialists, Captain Up.

The partnership will help Playtech licensees in their efforts to engage and retain their players through Captain Up's unique platform.

What makes Captain Up's platform special is that it essentially rewards in-play customers who play in the Playtech network.

Captain Up's team has extensive knowledge and experience working with other big names in the gaming industry, and it is believed that the deal will be mutually beneficial to both companies.

Unique Retention Technologies

The chief operating officer of Playtech, Shimon Akad commented on the new partnership. He said that the integration of Captain Up's tools on its platform enables Playtech licensees to access an even broader range of unique technologies that "can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics."

Akad said that Playtech has been aware of Captain Up's services for quite some time and was pleased that the two entities were finally working together.

Also commenting was the founder and chief executive officer of Captain Up, Uri Admon, who said: "We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform."

Captain Up Platform

Captain Up's platform uses social gaming to increase player engagement and retention. This is done through community feeds, leaderboard races, tournaments and in-app messaging. It offers real time value that is not found in traditional loyalty programs.

The platform is fully customizable so that it fits a specific operator brand.

Captain Up's platform contributes to increased revenues by maximizing user engagement and leveling up brand loyalty.