The group that represents all of Australia's major sporting codes, the Coalition for Major Professional and Participation Sports, is seeking exemptions from the upcoming ban on daytime gambling ads.
The Turnball government's controversial 'siren-to-siren' ban, that will slap a ban on all gambling promotions during live sports broadcasts from 5 am to 8.30 pm, has already been slammed by Australia's TV and radio broadcasters.
Now the sports codes, including Cricket Australia, the NRL and the AFL, are also seeking their own exemptions, all the while supporting the broadcast industry.
The ban, which will not include horse racing, harness racing and dog racing, will take effect from five minutes before the start of play, until five minutes after the final siren.
New Codes of Practice
The broadcasters recently released their own new draft codes of practice that will significantly water down the government's siren-to-siren ban.
In particular, the broadcast industry wants to add cricket, tennis and the Olympics to the list of sports that will be exempt from the ban.
Broadcasters also want to be allowed to continue the practice of naming betting companies in sponsorship announcements (ie. "This event was brought to you by...")
Anti-Gambling Campaigners Hit Back
Anti-gambling campaigners in Australia, have attacked the sports codes and the broadcast industry for trying to go against the federal government's curb on gambling ads.
"When live sport is being broadcast, parents will be able to be confident that children will not be exposed to gambling advertising and promotions," said the Victorian Responsible Gambling Foundation.
"A day broadcasting test cricket or the Australian Open is a live sport event until there is a substantial break that has programming unrelated to the live sport."
"This is a commonsense view that constitutes a reasonable expectation of what the government policy will provide."