Earlier this year, the Australian government introduced a ban on betting advertisements during daytime live sports broadcasts on OZ TV channels. It has now been reported that the Australian Communications and Media Authority, or ACMA, is weighing the opportunity of tightening the belt on the gambling industry even further.
According to a number of media outlets, ACMA has proposed that the same restrictions that apply to television channels also apply to live sport streamed online.
These restrictions dictate that broadcasters are not allowed to show betting ads beginning five minutes from the start of the game until five minutes after the final whistle. The restrictions apply to the hours of 5 am to 8.30 pm.
New Media Platforms
Sports properties continue to shift to online platforms to stream important games and matches. This has led ACMA to suggest that online streaming services should have the same advertising restrictions placed on them.
According to the regulator: "The proposed restrictions require a 'safe zone' across traditional and new media platforms during times when children are more likely to be a part of the audience."
Areas of Proposed Change
The regulator said in a note that appeared on the ACMA homepage under the title: "Revised Draft Online Gambling Ad Rules Released for Comment", that areas of proposed changes included:
- "Enhanced flexibility for providers in notifying end-users of the scheduled start of a sporting event
- Removal of a previously proposed class exemption for small online content service provider
- Restriction of a proposed exemption for age-restricted services to providers that are Australian-licensed wagering operators
- A new exception from breach in certain circumstances that are beyond the control of a service provider
- An extended 30-day implementation period before the new rules come into force."
The regulator said that submissions on the revised draft rules would be accepted until July 26th.